WHAT THE IMAGE WANTS: FROM THE PICTORIAL TO THE SOCIOCULTURAL REPRESENTATION

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Dina Maria Martins Ferreira

Abstract

Through the multifarious conceptual net, the first preoccupation is to limit the image senses that will be adopted, that is, the picture, the visual, pictorial, symbolic and those related to this semantic field. The meaning ax does not separate the abstract-mental image from the concrete-external image, since we cannot remove the mental perception from the external figures that surround our social corridors. There is nothing better than the Saussurean sign to explain this relation: a new external sonorous element (concrete) can cause a mental stimulus (abstract), which leads us to an idea. It is from the external figurative that I intend to cross the symbolic to reach the representation image-representation of the exterior world made up of the symbolic, fed by the cartoon, which, true to its own nature, criticizes and denounces political-social situations.

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