Linking sensation seeking to the TPB model to predict gambling intention and problem gambling among undergraduate college students


  • Sow Hup Joanne Chan University of Macau Faculty of Business Administration E22-2069 Ave da Universidade Taipa
  • Chang Boon Patrick Lee University of Macau



college students, gambling, gambling intention, pathological gambling, sensation seeking, theory of planned behavior


The link between sensation seeking and gambling among college students requires further attention to inform prevention endeavors. This study examines the link between sensation seeking (SS) and gambling among college students living in close proximity to gambling venues. Path analysis from data collected from 445 college students shows that SS, attitude, norms and sense of control can reveal intention to gamble, and that intention to gamble is a precursor to problem gambling. The results of this study contribute to our knowledge regarding gambling among college students, particularly the sensation seekers. The findings suggest that appropriate social support and concern be given to the at-risk gamblers. The implications of the results are discussed. Recommendations for future research directions are also provided.


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