Racial Biases in Wagering Markets – Betting Volume and Percentages in the WNBA

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Published: Feb 17, 2026
DOI: https://doi.org/10.5750/jgbe.v18i1.2316

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Rodney J. Paul
Department Chair and Director of Sport Analytics Program, Falk College of Sport, Syracuse University, USA
Andrew Weinbach
Professor, Department of Economics and Finance, Coastal Carolina University, USA
Nick Riccardi
PhD Student and Instructor, Department of Sport Analytics, Syracuse University, USA
Gina Pauline
Professor, Department of Sport Management, Syracuse University, USA

Abstract

The 2024 WNBA season saw heightened engagement and betting interest, driven by the high-profile debuts of Caitlin Clark and Angel Reese. This study utilizes Action Network data to examine how race, star players, and scheduling influence betting volume. Findings reveal strategic scheduling opportunities based on weekday preferences but also indicate a sharp betting decline with the onset of NCAA Football and NFL seasons. Evidence points to racial biases in betting patterns, as games featuring more white players receive increased wagers. However, superstar effects, irrespective of race, appear to mitigate some biases, suggesting unique opportunities to expand audience engagement.

Article Details

Issue
Vol. 18 No. 1 (2025)
Section
Articles
Author Biography

Rodney J. Paul, Department Chair and Director of Sport Analytics Program, Falk College of Sport, Syracuse University, USA

Professor - Department of Sport Management - Syracuse University PhD - Applied Economics - Clemson University 2000