Sam, Kin Meng, University of Macau, Macao

• The Journal of Gambling Business and Economics Vol. 9 No. 1 (2015) - Articles
  CHINESE GAMBLERS’ PERCEPTIONS OF E-MARKETING MIX ELEMENTS FOR ONLINE CASINOS
  Abstract
• The Journal of Gambling Business and Economics Vol. 12 No. 2 (2018) - Articles
  Understanding Chinese Gamblers' Adoption of Online Casinos based on E-Marketing Mix Model
  Abstract